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Olearia phlogopappa

Shrubby Daisy Bush

Olearia phlogopappa, also known as the Dusty Daisy Bush, is a highly ornamental shrub valued for its prolific daisy like flowers and silvery foliage. This evergreen species produces masses of blooms in shades of white, pink, or mauve during spring and summer, creating a spectacular display. Native to Australia but well suited to NZ conditions, Olearia phlogopappa is hardy, fast growing, and adaptable, making it a popular choice for gardens, borders, and landscaping projects.

Olearia phlogopappa shrub with white flowers.

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Suited to regions:All regions
Plant type:Shrubs
Height:2.00 m
Spread:2.00 m
Flowering time:Summer
Tolerances:Coastal, Hardy
Garden uses:Containers, Ponds
Garden styles:Alpine, Backyard, City & Courtyard, Coastal, Frontyard, Mediterranean, Modern, White
Easy to grow?Yes
Maintenance requirementsLow
Growth rateMedium
Also known asShrubby Daisy Bush
Sku14025

How to grow Olearia phlogopappa in NZ

Olearia phlogopappa grows best in NZ when planted in full sun with well drained soil. It is tolerant of poor soils, coastal conditions, and wind, making it versatile for many landscapes. Plant during autumn or spring to allow roots to establish before seasonal extremes. Mulching around the base helps conserve soil moisture and suppress weeds. With minimal care, Dusty Daisy Bush quickly establishes and rewards gardeners with vibrant seasonal flower displays.

Olearia phlogopappa care tips

Caring for Olearia phlogopappa is simple and requires little maintenance. Water young plants during dry periods to support establishment, though mature plants are drought tolerant. Fertiliser is not usually needed, but a light application of balanced fertiliser in spring will encourage strong growth and flowering. Prune lightly after flowering to maintain shape and promote denser growth. Its resilience and low care needs make it suitable for gardeners of all levels.

Olearia phlogopappa size, spacing, and growth rate

Olearia phlogopappa is a medium sized shrub that typically grows 1–3 m tall and 1–2 m wide. Growth is moderate to fast depending on site conditions. When planting in groups or as a hedge, space plants about 1.2–1.5 m apart to allow for healthy development. Its bushy and rounded form, along with seasonal colour, makes it an excellent addition to mixed borders, native gardens, or as a feature shrub in smaller landscapes.

Landscaping uses for Olearia phlogopappa

Olearia phlogopappa is widely used in NZ landscaping for its colourful flower displays and resilience. It is ideal for coastal gardens, lifestyle blocks, and urban borders, where its flowers provide a burst of seasonal colour. Its silvery foliage also adds year round interest and contrast in mixed plantings. The Dusty Daisy Bush is excellent as a low hedge, specimen plant, or mass planting to create impact in larger designs.

Why buy Olearia phlogopappa from The Plant Company?

Buying Olearia phlogopappa from The Plant Company ensures you receive strong, healthy plants grown to thrive in NZ conditions. As NZ’s most trusted plant nursery, we are dedicated to providing premium quality plants that perform across diverse environments. Each plant is carefully packed and shipped nationwide for safe delivery. Our expert team is available to provide support and guidance, giving you confidence and success with your Dusty Daisy Bush planting project.

Questions and Answers

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