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Daphne odora 'Rubra'

Red Winter Daphne

Daphne odora 'Rubra' is a highly prized evergreen shrub renowned for its intensely fragrant deep pink flowers that open from richly coloured buds during winter and spring. Its glossy green foliage provides year round appeal, making it a favourite in New Zealand gardens. This elegant shrub is perfect for entrances, pathways, containers, and mixed borders where its beautiful fragrance can be enjoyed every day.

Daphne odora 'Rubra' flowers and foliage.

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Suited to regions:All regions
Plant type:Shrubs
Height:1.20 m
Spread:1.20 m
Flowering time:Spring, Winter
Tolerances:
Garden uses:Containers, Living areas, Pool areas
Garden styles:Alpine, Backyard, City & Courtyard, Frontyard, Japanese, Modern, Rock
Easy to grow?Yes
Maintenance requirementsLow
Growth rateMedium
Also known asRed Winter Daphne
Sku13401

How to grow Daphne odora 'Rubra' in NZ

Daphne odora 'Rubra' grows best in full sun or light partial shade with fertile free draining soil enriched with organic matter. Prepare the planting area with compost before planting and ensure excellent drainage. Water regularly while the shrub establishes, then only during prolonged dry periods. Choose a sheltered position protected from harsh afternoon sun and strong winds.

Daphne odora 'Rubra' care tips

Daphne odora 'Rubra' requires very little maintenance once established. Feed during spring with a quality slow release fertiliser for flowering shrubs to encourage healthy growth and abundant blooms. Apply mulch around the base to retain moisture while keeping it clear of the stems. Avoid heavy pruning and remove only dead or damaged growth after flowering.

Daphne odora 'Rubra' size, spacing, and growth rate

Daphne odora 'Rubra' typically grows to around one to one and a half metres tall and wide with a naturally rounded habit. Space plants about one to one and a half metres apart to allow healthy development and good air movement. Growth is slow to moderate, producing a dense evergreen shrub with exceptional fragrance and seasonal colour.

Landscaping uses for Daphne odora 'Rubra'

Daphne odora 'Rubra' is ideal for cottage gardens, mixed borders, decorative containers, courtyards, and entrance plantings. The fragrant flowers make it perfect for planting near outdoor living areas and pathways where the perfume can be appreciated. It combines beautifully with camellias, hellebores, and other shade loving shrubs.

Why buy Daphne odora 'Rubra' from The Plant Company?

The Plant Company is NZ’s most trusted plant nursery, supplying premium quality plants that are carefully grown for outstanding garden performance. Every Daphne odora 'Rubra' is selected for health and vigour to ensure successful establishment and reliable flowering. With expert advice, careful packaging, and fast nationwide delivery, you can purchase with confidence and enjoy this beautifully fragrant evergreen shrub for many years.

Questions and Answers

Have a question about Daphne odora Rubra (Red Winter Daphne)? We are here to help.

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