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Callicarpa bodinieri 'Profusion' (Beautyberry)

Beautyberry

Callicarpa bodinieri 'Profusion' (Beautyberry) is a striking deciduous shrub admired for its masses of brilliant purple berries that appear in autumn. After the soft pink summer flowers fade the branches become covered with vivid berries that create a spectacular seasonal display. This colourful shrub adds strong visual interest to New Zealand gardens and attracts birds. Callicarpa bodinieri 'Profusion' (Beautyberry) is perfect for gardeners wanting a unique feature shrub.

Callicarpa bodinieri 'Profusion' tree with purple berries.

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Suited to regions:All regions
Plant type:Shrubs
Height:2.00 m
Spread:1.50 m
Flowering time:Summer
Tolerances:
Garden uses:Containers, Living areas, Parks, Specimen
Garden styles:Alpine, Backyard, City & Courtyard, Frontyard, Japanese, Modern
Easy to grow?Yes
Maintenance requirementsSome
Growth rateMedium
Also known asBeautyberry
Sku10852

How to grow Callicarpa bodinieri 'Profusion' (Beautyberry) in NZ

Callicarpa bodinieri 'Profusion' (Beautyberry) grows best in a sunny or lightly shaded position with fertile well drained soil. In New Zealand gardens it performs well in sheltered locations where the plant receives good light. Choose a position with space for the branches to develop fully so the berry display is clearly visible. Water regularly during the establishment period so the root system develops strongly.

Callicarpa bodinieri 'Profusion' (Beautyberry) care tips

Callicarpa bodinieri 'Profusion' (Beautyberry) is easy to care for once established. Apply a balanced garden fertiliser in spring to encourage healthy growth and flowering. Prune in late winter or early spring to maintain a tidy shape and encourage strong new shoots which produce the best berries. Mulching around the base will help retain soil moisture and improve soil quality.

Callicarpa bodinieri 'Profusion' (Beautyberry) size, spacing, and growth rate

Callicarpa bodinieri 'Profusion' (Beautyberry) typically grows to around two to three metres tall and about two metres wide. It has a moderate growth rate and develops an open graceful form. For best results allow around one point five to two metres between plants so they can develop properly. In suitable conditions this shrub becomes a spectacular autumn feature.

Landscaping uses for Callicarpa bodinieri 'Profusion' (Beautyberry)

Callicarpa bodinieri 'Profusion' (Beautyberry) is widely used in mixed shrub borders, cottage gardens, and seasonal feature plantings. The vibrant purple berries create a dramatic display during autumn when many plants are fading. It works well as a feature shrub in garden beds or combined with other deciduous plants. The berries also attract birds which adds life to the garden.

Why buy Callicarpa bodinieri 'Profusion' (Beautyberry) from The Plant Company?

The Plant Company supplies premium Callicarpa bodinieri 'Profusion' (Beautyberry) plants that are grown to thrive in New Zealand conditions. As NZ’s most trusted plant nursery The Plant Company provides strong healthy plants ready to establish quickly in your garden. Customers receive expert advice, carefully grown plants, and fast nationwide delivery. When you choose {plant} from The Plant Company you can be confident you are purchasing quality plants.

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