Call us: 0800 843 752Free shipping for orders $150 or over
Gift Vouchers

daphne rubra

Daphne odora Rubra, commonly known as daphne rubra, is a prized shrub in New Zealand gardens thanks to its intoxicating fragrance and vibrant winter colour. This evergreen stunner is highly sought-after for its glossy green foliage and clusters of deep rose-pink flowers, which bloom from late winter into early spring. As a member of the daphne odora family, daphne rubra thrives in sheltered spots, rewarding gardeners with exceptional scent and ornamental value during the bleakest months. Whether planted near walkways or entrances, its aroma and eye-catching shades are sure to enliven your landscape, making daphne rubra a must-have for anyone who appreciates both beauty and sensory delight in their garden.

Daphne odora 'Rubra' (Red Winter Daphne)

Red Winter Daphne

Daphne odora 'Rubra' is a highly prized evergreen shrub renowned for its intensely fragrant deep pink flowers that open from richly coloured buds during winter and spring. Its glossy green foliage provides year round appeal, making it a favourite in New Zealand gardens.

Daphne odora 'Rubra' flowers and foliage.
  • Suited to regions:
    All regions
  • Plant type:
    Shrubs
  • Height:
    1.50 m
  • Spread:
    1.50 m
  • Flowering time:
    Spring, Winter
  • Garden uses:
    Containers, Living areas, Pool areas
  • Garden styles:
    Alpine, Backyard, City & Courtyard, Frontyard, Japanese, Modern, Rock
daphne-odora-leucanthe-
Most Popular Daphne odora 'Leucanthe' (Winter Daphne Leucanthe)

Daphne odora 'Leucanthe' is a beautiful evergreen shrub prized for its intensely fragrant pure white flowers that appear from winter into spring. The...

CUSTOM QUOTE
daphne-perfume-princess-white-
Most Popular Daphne 'Perfume Princess White'

Daphne 'Perfume Princess White' is an elegant evergreen shrub prized for its beautifully fragrant white flowers and tidy, compact habit. The blooms...

CUSTOM QUOTE
Daphne odora 'Marginata' plant with variegated foliage.
Most Popular Daphne odora 'Marginata' (Variegated Fragrant Daphne)

Daphne odora 'Marginata' is an elegant evergreen shrub prized for its richly fragrant flowers and attractive green leaves edged with creamy yellow...

CUSTOM QUOTE
Daphne 'Perfume Princess' pink flowers and green foliage.
Most Popular Daphne 'Perfume Princess'

Daphne 'Perfume Princess' is an outstanding evergreen shrub celebrated for its masses of exceptionally fragrant white flowers with soft pink buds...

CUSTOM QUOTE
Daphne transatlantica 'Eternal Fragrance' pink flowers and green foliage.
Most Popular Daphne 'Eternal Fragrance'

Daphne 'Eternal Fragrance' is a compact evergreen shrub prized for its beautifully scented flowers and tidy rounded habit. It produces clusters of...

CUSTOM QUOTE
Corokia cheesemanii shrub with grey-green foliage growing in a border garden.
Most Popular Corokia cheesemanii

Corokia cheesemanii is a hardy, NZ native shrub that grows with a bushy habit and features attractive, olive green-silver foliage. The small leaves...

From$17.95
Corokia 'Sunsplash' shrub with yellow foliage in a garden.
Most Popular Corokia 'Sunsplash'

Corokia 'Sunsplash' is a NZ native shrub grown for its impressive foliage. It features small leaves that are variegated yellow with a central splash...

From$17.95
Escallonia 'White Knight' white flowers above lush, green foliage.
Most Popular Escallonia 'White Knight'

Escallonia 'White Knight' is an attractive evergreen shrub admired for its glossy foliage and abundant white flowers. This hardy variety produces a...

From$16.95
Cream-coloured Leucadendron 'Harvest' flowers with pink tips.
Most Popular Leucadendron 'Harvest'

Leucadendron 'Harvest' is a striking evergreen shrub admired for its colourful foliage and long lasting seasonal bracts that provide vibrant interest...

From$34.43
Pseudowintera 'Red Glow' rose-coloured foliage.
Most Popular Pseudowintera Red Glow'

Pseudowintera 'Red Glow' is a bright and vibrant NZ native shrub. New foliage emerges rose-pink and ages to become a fresh green colour. The leaf...

From$27.53
Daphne odora 'Rubra' (Red Winter Daphne)

Did you find what you are looking for?

You might be interested in exploring Daphne or Evergreen Shrubs.

Search Daphne odora 'Rubra' (Red Winter Daphne)

Fragrant Winter Blooms and Garden Uses

Few winter-flowering shrubs rival the charm of daphne rubra. Its intensely perfumed blossoms make it perfect for sensory gardens or areas where you can enjoy the aroma up close. Daphne rubra is often used as a specimen shrub or incorporated into mixed borders for contrast and richness. For those exploring the world of scented daphnes, consider pairing it with showy companions like Daphne Perfume Princess (Perfume Princess Daphne) or Daphne Perfume Princess White, both renowned for their robust fragrance.

Daphne rubra is compact and slow-growing, reaching around 1 metre tall, which makes it superb for small gardens or container displays. Its deep pink blooms stand out against the green backdrop of foliage, brightening wintery days and attracting pollinators. With a well-chosen site, daphne rubra can flourish for years, adding enduring joy to your garden.

Growing Tips for Daphne Rubra

Daphne rubra prefers a semi-shaded, sheltered position and thrives in well-drained, humus-rich soil. Avoid waterlogged spots, as daphnes dislike wet feet. Mulch lightly and water during dry spells, but let the soil dry between watering. Pruning is rarely needed; simply remove wayward branches after flowering to maintain its natural shape.

When planning your garden, daphne rubra pairs beautifully with other winter-flowering shrubs like Daphne Leucanthe (Winter Daphne Leucanthe) and Daphne odora (Winter Daphne), or with textural evergreens such as Olearia furfuracea and Westringia Funky Chunky for year-round interest.

Complementary Shrubs and Plant Combinations

To make the most of daphne rubra’s winter presence, team it with shrubs that offer diverse foliage and contrasting flowers. Osmanthus fragrans aurantiacus offers appealing scent and structure, while Camellia 'Early Pearly' lends classic elegance with crisp blooms. For bold colour, consider including Rhododendron Vireya 'Just Peachy' in mixed borders.

If you’re looking to expand your fragrant plant collection or create a garden bursting with winter colour, daphne rubra and its relatives like Daphne Eternal Fragrance (Eternal Fragrance Daphne) make exceptional choices. With care and thoughtful placement, daphne rubra will provide years of spectacular beauty and fragrance for your New Zealand garden.


Contact us

Whether you need assistance finding the plant you’re looking for or you simply want to know more about who we are and what we do, we invite you to get in touch with us today. A member of The Plant Company team will get back in touch as soon as possible.

Corokia 'Frosted Chocolate' and Gardenia 'Veitchii' have stood the test of time, but new generations of gardeners are discovering Prunus lusitanica, Heuchera 'Northern Exposure Silver', and Dietes 'Lemon Drops'.
–The Plant Company

Explore Garden Inspiration

Sign up to receive a free $10 Voucher You won’t be bombarded with emails, just titbits of quality information from time to time Sign up
Free shipping on orders over $150!

Join our community of happy customers.

4.8

466 Google reviews