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armeria flower

The armeria flower, also known as thrift, is a charming and versatile perennial that’s right at home in New Zealand gardens. With its neat, evergreen mounds of grass-like foliage and colourful, pincushion-shaped blooms, armeria is both beautiful and practical. Whether you’re looking to fill a rockery, edge a path, or create a bee-friendly border, the armeria flower is a low-maintenance plant that flourishes in challenging conditions. Read on to discover why armeria is a favourite among gardeners and see which varieties might be perfect for your garden.

Armeria 'Dream Clouds' plants with white flowers above lush, green foliage in a border garden.

Armeria 'Dream Clouds'

Armeria 'Dream Clouds' is an elegant compact perennial that produces masses of soft white cloud like flower balls above tidy cushions of evergreen...

From$22.88
Armeria armazing Little Peach flower.

Armeria 'Armazing Little Peach' (Thrift)

Armeria 'Armazing Little Peach' is a compact perennial prized for its warm peach toned flowers that rise above tight green cushions of grass like...

From$22.88
Armeria Armazing Little Ruby plants in a pot with red flowers.

Armeria 'Armazing Little Ruby' (Thrift)

Armeria 'Armazing Little Ruby' is a compact perennial adored for its intense ruby pink pompom flowers that stand above tight evergreen cushions of...

From$20.18
Armeria 'Armazing Snow' plant with white flowers.

Armeria 'Armazing Snow'

Armeria 'Armazing Snow' is a stunning evergreen perennial valued for its neat mounds of grass like foliage topped with pure white flowers in spring...

From$20.18
Armeria 'Ballerina Red' plants with red flowers.

Armeria 'Ballerina Red' (Thrift)

Armeria 'Ballerina Red' is a compact and colourful perennial known for its bright red pompom style flowers that bloom from spring through autumn. Its...

From$20.18
Armeria 'Happy Dreams' plants with red flowers.

Armeria 'Happy Dreams' (Thrift)

Armeria 'Happy Dreams' is a charming perennial loved for its soft pastel flower heads held above compact grassy foliage. Blooming from spring through...

From$22.88
Armeria maritima 'Alba' plants with green foliage and white flowers.

Armeria maritima 'Alba'

Armeria maritima 'Alba' (White Thrift) is a compact coastal hardy perennial producing masses of pure white pompom flowers above tight evergreen...

From$24.23
Armeria maritima 'Morning Star White' plant with white flowers.

Armeria maritima 'Morning Star White' (Thrift)

Armeria maritima 'Morning Star White' is a compact and charming perennial valued for its crisp white pompom flowers that rise above tidy clumps of...

From$20.18
Armeria 'Rubra' dark-red flowers.

Armeria maritima 'Rubra'

Armeria maritima 'Rubra' is a hardy and compact perennial admired for its rich ruby pink flower globes that rise above neat cushions of evergreen...

From$22.88
Naturally Neem Insecticide 200 ml container

Naturally Neem Insecticide

Neem insecticide is a powerful, natural solution to protect your garden from common pests while being safe for beneficial insects and the...

From$29.95
Armeria 'Amazing Grace' plants with pink flowers above green foliage, growing in a pot.

Armeria 'Amazing Grace'

Armeria 'Amazing Grace' is a compact perennial treasured for its pure white flower clusters held above tight evergreen cushions of grassy foliage...

OUT OF STOCK
Armeria 'Amazing Rose' plants with bright pink flowers in a cottage garden.

Armeria 'Amazing Rose'

Armeria 'Amazing Rose' is a compact perennial admired for its soft rose pink globes of flowers held above low evergreen cushions of grassy foliage...

OUT OF STOCK

Armeria 'Armazing Little Gem'

Armeria 'Armazing Little Gem' is a compact evergreen perennial valued for its neat grassy foliage and masses of bright pink flower pom poms that...

OUT OF STOCK
Armeria 'Ballerina Lilac' plant with purple-pink flowers.

Armeria 'Ballerina Lilac'

Armeria 'Ballerina Lilac' is a charming compact perennial forming neat cushions of grassy foliage topped with soft lilac pompom flowers. Blooming...

OUT OF STOCK
Armeria 'Ballerina White' plants with elegant white flowers above lush, green foliage.

Armeria 'Ballerina White' (Thrift)

Armeria 'Ballerina White' is a compact and cheerful perennial forming neat cushions of fine grassy foliage topped with crisp white pompom flowers...

OUT OF STOCK
Armeria 'Bees Ruby' plant with pink flowers.

Armeria 'Bees Ruby' (Thrift)

Armeria 'Bees Ruby' is a vibrant compact perennial adored for its rich ruby pink globe flowers held above neat grassy foliage. Blooming from spring...

OUT OF STOCK
Armeria 'Brutus' plants in a cottage garden with plants featuring showy, white flowers above grass-like foliage.

Armeria 'Brutus'

Armeria 'Brutus' is a striking perennial known for its bold deep rose flower heads held on strong upright stems above evergreen cushions of narrow...

OUT OF STOCK
Armeria 'Dreamland' plants with stunning pink flowers above fine, green foliage.

Armeria 'Dreamland'

Armeria 'Dreamland' is a delightful long flowering perennial known for its soft pastel pink globe blooms held above compact tufts of evergreen...

OUT OF STOCK
Armeria maritima 'Morning Star Deep Rose' plant with pink flowers.

Armeria maritima 'Morning Star Deep Rose' (Thrift)

Armeria maritima 'Morning Star Deep Rose' is a compact and eye catching perennial admired for its rich deep rose flower heads that appear from spring...

OUT OF STOCK
Armeria maritima 'Splendens' plants with pink flowers above grass-like foliage.

Armeria maritima 'Splendens' (Thrift)

Armeria maritima 'Splendens' is a hardy compact perennial known for its deep rose pink flower globes held above neat evergreen cushions of grassy...

OUT OF STOCK
Armeria 'Pacific Giant' plant in a cottage garden featuring pink flowers and fine, green foliage.

Armeria 'Pacific Giant' (Thrift)

Armeria 'Pacific Giant' is an impressive larger flowering thrift variety that produces bold bright pink blooms on taller stems above neat mounds of...

OUT OF STOCK
Armeria 'Pink Petite' plant with masses of pink flowers above fine, green foliage.

Armeria 'Pink Petite' (Thrift)

Armeria 'Pink Petite' is a compact and delightful perennial known for its masses of soft pink globe shaped flowers held above tidy mounds of grassy...

OUT OF STOCK
Armeria maritima 'Sea Pink' plant with pink flowers.

Armeria 'Pink Sea' (Thrift)

Armeria 'Pink Sea' is a compact and eye catching perennial that produces masses of soft pink globe shaped flowers through spring and summer. The...

OUT OF STOCK
Armeria 'Pretty Petite' elegant, dark pink flowers.

Armeria 'Pretty Petite'

Armeria 'Pretty Petite' is a charming miniature thrift variety producing masses of bright pink pompom flowers above neat cushions of fine evergreen...

OUT OF STOCK
Armeria 'Ruby' dark pink flowers above fine, green foliage in a rock garden.

Armeria 'Ruby'

Armeria 'Ruby' is a compact perennial celebrated for its brilliant ruby red flower globes held above evergreen tufts of grass like foliage. Flowering...

OUT OF STOCK
Armeria 'Dream Clouds'

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What Is the Armeria Flower?

Belonging to the Armeria genus, the armeria flower is prized for its tufts of slender, evergreen leaves and clusters of delicate flowers that rise on upright stems above the foliage. Armeria, sometimes called thrift or sea pink, is naturally found in coastal areas and thrives in well-drained soils and full sun—making it an ideal choice for many parts of New Zealand.

Popular Armeria Varieties

Plant breeders have developed a range of beautiful armeria flowers for the home garden, each offering unique colours and qualities. For gardeners seeking a splash of vibrant colour, Armeria 'Ballerina Red' (Thrift) is a standout choice with its rich, rosy-red blooms. Those who favour a crisp, clean look will love Armeria maritima 'Alba', featuring snowy white flowers perfect for brightening up garden beds. The Armeria maritima 'Morning Star White' (Thrift) offers another reliable white-flowered option that’s perfect for alpine gardens or containers. And for continuous display, Armeria 'Happy Dreams' (Thrift) provides an abundance of soft pink blossoms from spring into autumn.

How to Grow and Care for Armeria

The armeria flower is suited to a wide range of New Zealand’s garden environments, particularly well-drained soil and sunny positions. It tolerates exposed coastal spots, making it a fantastic option for seaside landscapes. To establish your armeria, plant in groups for a naturalised look, spacing each plant 20-30cm apart. While armeria is drought-tolerant once established, it benefits from occasional watering during prolonged dry spells.

Deadheading spent flower stalks encourages more blooms, and dividing clumps every few years will keep your armeria flowers vigorous. Armeria rarely suffers serious pest problems, but if you do notice insects on your plants, an application of Naturally Neem Insecticide can effectively protect your armeria without harming bees or beneficial bugs.

Landscaping Uses for Armeria Flower

Thanks to their neat form and rich colour range, armeria flowers lend themselves beautifully to edging, rockeries, gravel gardens, and coastal plantings. Their tolerance for poor soils and wind also makes them a problem-solver in exposed or neglected areas. Try planting Armeria 'Ballerina Red' (Thrift) or Armeria maritima 'Morning Star White' (Thrift) along paths or garden edges for a tidy, colourful border that welcomes pollinators and requires minimal care year-round.

The armeria flower is a must-have for anyone seeking hardy beauty and effortless style in their outdoor space. Explore the full range of armeria cultivars and bring cheerful colour and lasting structure to your New Zealand garden.


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Whether you need assistance finding the plant you’re looking for or you simply want to know more about who we are and what we do, we invite you to get in touch with us today. A member of The Plant Company team will get back in touch as soon as possible.

Our garden favourites Buxus sempervirens 'Silver Beauty' (Silver Boxwood) and Duranta Geisha Girl (Geisha Girl Plant) get lots of love, but don’t miss out on a few lesser-known delights: Hibiscus 'Snowdrift', Azalea 'Happy Days', and Phlomis russeliana (Turkish Sage).
–The Plant Company

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